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We Have a Brand New Brand

By March 10, 2015 2015, Company, News No Comments

We Have a Brand New Brand

Hydro-Dyne-New-BrandHave you noticed something different on our website?

We are beginning to rollout our new brand, which reflects our commitment to designing and manufacturing the finest equipment in the water and wastewater industries that deliver world-class quality, performance and reliability – and our new logo is just the beginning.

During the past few years, Hydro-Dyne Engineering has made substantial investments in our people, plant, products and equipment. Our new 110,000 sq. ft. manufacturing facility is not only fully operational, but expanded to produce even better equipment with greater efficiency. We have also made major investments in our technology and in our service departments to better support our customers. We are continuously innovating to better serve you, which includes how we communicate and bring our value to the marketplace.

A great deal of thought went into the design of our new logo. The textured metallic gray in our name represents the stainless steel that is at the heart of everything we do and a major component in the quality of our equipment. Our new mark, the fin, is the iconic dorsal fin of a shark. It reflects our commitment to designing and manufacturing equipment that is at the apex of our industry in terms of quality, performance, reliability and value. The grid in our new mark symbolizes our world-class engineering capabilities and the innovative technology we design that is a part of every piece of equipment we produce. We love our colors, but they too have meaning. The orange represents the solids in any waste flow that our equipment filters. The blue represents the clean product we help produce and a new color, green, symbolizes the environmentally conscious equipment we manufacture that helps make communities around the world cleaner and safer.

In the coming months we will continue to rollout components of our new brand including a new website, videos and even new names of our equipment. It’s an exciting time for us, and we’re proud to be a part of your success.